Search Campaign Strategy
Target relevant commercial searches with focused campaigns and landing pages, and deliberately exclude the informational searches that will never convert.
Google Ads Campaigns Built Around Search Intent
Search advertising works when the campaign matches what the person actually typed, and wastes money when it does not.
Keyword and Ad Structure
Organise intent-based keywords, ads and landing experiences so that each ad group says one thing clearly.
Conversion Tracking
Measure enquiries, calls and other meaningful actions rather than relying on clicks. Without this configured properly, optimisation is guesswork.
Optimisation
Review search terms, bids, ads, audiences and conversion performance continuously, cutting waste as the data arrives.
What you get
Included as standard
- Account structure and campaign build
- Keyword research with negative-keyword lists
- Ad copy written and tested
- Conversion tracking for calls, forms and chats
- Landing page recommendations
- Search-term review and bid management
- Monthly reporting on spend, leads and cost per lead
- Account stays in your name
How we work
How a campaign runs
Stage 01
Audit
We review your current position, competitors and analytics before proposing anything, so the plan starts from evidence rather than assumption.
Stage 02
Plan
You get a written plan covering channels, budget split, targets and what we expect each stage to produce.
Stage 03
Launch
Campaigns go live with conversion tracking configured first. Without that, optimisation later is guesswork.
Stage 04
Review
Monthly reporting on enquiries, calls and cost per lead, with budget moved towards what is working and away from what is not.
Proof
Work we have done like this
Ankur Oxygen Gas Agency
Medical & Industrial
Page 1 rankings for 6+ medical oxygen keywords in Delhi
Questions we get asked
Before you enquire
What budget do I need to start?
There are two numbers to plan for: the media budget you pay the platform, and our management fee. We will tell you honestly if a proposed budget is too small to produce useful data rather than taking the work anyway.
How soon will I see results?
Paid campaigns generate traffic immediately, though the first four to six weeks are largely about gathering data and cutting what does not work. SEO is slower, with meaningful movement usually visible from month three onward.
How do you report on performance?
You get a monthly report covering the metrics that matter to the business — enquiries, calls, form fills and cost per lead — not just impressions and clicks. We also give you direct access to the dashboards.
Do I need to sign a long contract?
We work on a rolling monthly basis with a 30-day notice period. Campaigns do need a few months to be judged fairly, but we would rather earn the renewal than lock you in.
Who owns the ad accounts and data?
You do. Campaigns run inside your own Google, Meta and analytics accounts, so the history and audience data stay with you regardless of who manages them later.
Can you work with our existing website?
Yes. We will audit it first and tell you plainly if something on the site is going to undermine the campaign — a slow page or a broken enquiry form wastes ad spend whatever the targeting looks like.
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Tell us what you need built.
Send us your requirement and you will have a scope and a quote back within two working days.